WHO WE ARE
First Half Design is a multidisciplinary studio specialising in creative, commercial and residential interior design. Our portfolio covers a diverse mix of projects – from medium-scale multi-unit residential developments and bespoke private homes to commercial fit-outs, cultural venues, and retail spaces.
We’ve built trusted, long-term relationships with some of Australia’s leading developers, builders, and project managers, earning a reputation for reliability, collaboration, and design excellence.
Our end-to-end services take projects from initial concept through to completion, backed by clear, well-structured documentation that adds genuine value and consistently delivers results beyond expectations.
​HOME OWNERS
We work closely with homeowners to bring their dream homes to life — inside and out. Our approach is creative, thoughtful, and practical, ensuring every design is cohesive and tailored to how you live.
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ENTREPRENEURS & BUSINESSES
Backed by broad experience across multiple industries, we help clients shape custom commercial spaces that suit their brand and business needs. Our clear, step-by-step process helps define priorities and deliver outcomes to be a reliable partner in your ongoing growth.
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​BUILDERS & PROJECT MANAGERS
We work alongside project managers and builders to deliver design solutions that slot easily into a range of building systems. By using a mix of CAD platforms and presentation tools, we make sure our work stays aligned with project needs through to construction.
APPROACH
At First Half Design, we believe great design is born from collaboration, clarity, and a deep understanding of the client’s goals.
Our approach blends creativity with practicality, ensuring that every project is not only visually compelling but also functional, sustainable, and aligned with real-world needs.
CLIENT-CENTRED COLLABORATION
We start by listening – taking the time to understand your vision, objectives, and operational needs. This collaborative foundation ensures that our designs reflect your identity and purpose from day one.
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STRATEGIC DESIGN THINKING
We approach every project with a balance of innovation and logic. Our solutions are carefully planned to optimise space, budget, and timeframes while enhancing the end-user experience.
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INTEGRATED END-TO-END SERVICE
From early concepts to final delivery, we manage the entire design journey. Our process encompasses concept development, 3D visualisation, technical documentation, approvals, and construction liaison, providing you with a single, reliable point of contact.
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QUALITY & DETAIL DRIVEN
We produce clear, well-structured documentation and meticulous specifications to ensure accuracy in execution and confidence for all stakeholders involved.
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PARTNERSHIPS THAT LAST
Our long-standing relationships with Australia’s leading developers, builders, and project managers are built on trust, consistency, and results that stand the test of time.
OUR CREATIVE
FOUNDERS
First Half Design was established by two seasoned design professionals with a shared passion for creating spaces that inspire and perform. Combining extensive experience across commercial, residential, cultural, and retail projects, they bring together complementary skills in design strategy, creative direction, and project delivery. Their collaborative leadership style fosters innovation, precision, and a client-focused approach, shaping a studio known for its creativity, reliability, and results.
ALEX ALOE
Founder I Design Director
​​As the Founder and Design Director of FHR, Alex brings a wealth of expertise to commercial and Residential design and space planning, delivering creative and innovative solutions. With over 25 years in the design and construction industry, Alex has established a reputation for excellence.​
NADIA OBEID
Co-Founder I Art Director
​​​Nadia is the Co-Founder of FHD and a highly regarded Art Director, specialising in retail design and branding. With a strong eye for detail and a passion for storytelling through design, Nadia creates impactful brand experiences that connect with audiences and elevate retail environments.
TESTIMONIALS
Working with First Half Design on two commercial workplace projects in 55 Clarence Street, Sydney and 8 Elizabith Macarthur Drive in Bella vista has provided the results that was beyond expectations.
From the moment we engaged with their team, it was evident that they were committed to delivering excellence in every aspect of the design process.
Steven Jacobs
Asset Development Manager | JMJ Properties
First Half Design exceeded our expectations with their work on our luxury apartment. Their refined aesthetic, attention to detail, and thoughtful space planning brought our vision to life effortlessly. The documentation was clear, precise, and made the execution process smooth from start to finish.
Truly a team of professionals who understand both elegance and functionality—we highly recommend them.
Laila Adams
Luxury Apartment Design | Sydney NSW
I’ve had the opportunity to work with First Half Design on several projects, each completed with consistently satisfying results. The design team has a unique ability to listen, understand, and translate people’s ideas and needs into thoughtful design solutions. I especially appreciate Alex’s commitment to meeting client expectations—even under tight deadlines—while ensuring the work is done right.
First Half Design did an outstanding job designing our modern townhouse investment property. They delivered a clean, contemporary aesthetic while keeping a sharp focus on the commercial aspects that matter—functionality, market appeal, and long-term value.
Their team thoughtfully balanced design with practicality, layout optimization to material selections, every decision was made with the target market in mind.
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James Little
Townhouse Design | Sydney NSW
CAREER
Be part of our team. Make your mark and unlock your full potential through our people-first approach.
We’re always on the lookout for exceptional talent—send us your EOI today to: